suggestions in the future according to the evaluation 
results. 
2. THE STATUS OF CHINA’S ONLINE MAP 
SERVICE WEBSITES 
According to the IResearch Consulting Company’s 
research result (Figure 1) ib the China's online map 
service market scale was less than 1 billion yuan. The 
increasing application requirements of all trades and 
walks brought high speed to grow to the market, 
which appeared a vigorous development trend and 
achieved 3billion yuan in 2008. At present, along with 
development of Chinese geographical information 
industries, and the application for the public and the 
interactive functions is growing up, the coverage of 
online map service will expand further, and the 
development of the market will be more steadily, 
which is hopeful to achieve 14 billion yuan a 
2006-201 2% <b Bd 5 BL 10 0 NE 55 D NU E 
  
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Figure 1. 2006-2012 China online map service 
market scale 
There are about 721,000,000 and 164,000,000 results 
in Google when searching “online map service” and 
“internet map”. These data evidenced that online map 
service is becoming a hot spot in digital age. Google 
Map and Baidu Map occupied larger market share 
depending on the search area influence. Based on the 
professional advantages and characteristic 
applications, other websites such as MapBar, 
MapABC, 51ditu, Sogou also hold parts of the market. 
As soon as Map Wold came out, which was 
constructed by National Mapping Bureau (STSP), 
suffered fully fix eyes upon globally because of fresh 
data and authority. The group of portal websites led by 
Tencent and Alibaba also entered in the area, which 
attracted many young users through quick response 
and excellent interaction based on their technical 
advantages. 
3. FUZZY COMPREHENSIVE EVALUATION 
In order to select representative ones among so many 
online map service websites, the most basic selection 
standards were ensured based on the characters of 
online map service websites: 
(1) current potential and strong map data; 
(2) quick response; 
(3) friendly interface and interaction; 
(4) practical functions or unique function; 
(5) the secondary developing function; 
(6) wide consumer base. 
According to the above standards, the following 10 
websites in Table 1 were selected as the evaluation 
objects through investigation and test in this paper. 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Name Address 
Google Map http://maps.google.com/ 
Baidu MAP http://map.baidu.com/ 
MapBar http://www.mapbar.com/ 
MapABC http://www.mapabc.com/ 
51ditu http://www.5 ditu.com/ 
Sogo Map http://map.sogou.com/ 
Map World http://www.tianditu.com/ 
SoSo Map http://map.soso.com/ 
Aliyun http://ditu.aliyun.com/ 
Bing Map http://cn.bing.com/ditu/ 
  
Table 1. The selected websites 
3.1 The establishment of evaluation index system 
Each websites was analysed systematically so as to 
find out every important factor, including factors with 
its own characters, and some secondary factors should 
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