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CHAPTER XVII 
REPORTS TO EXECUTIVES 
Duties oF THE MODERN INDUSTRIAL EXECUTIVE 
There was a time when the only data available for the 
executive were those that were of a retrospective nature; 
in other words they were a record of past history. These 
data were expressed only in dollars and cents and in 
columns of figures. The duties of the old-time executive 
were to see that profits were made for current dividends, 
that results in this line were obtained regardless of 
methods. 
The modern industrial executive must think, plan, and 
organize for the future. He gets from the sales division 
the probable demand, from the manufacturing divi- 
sion the probable output, and he determines the most 
profitable lines to manufacture. He aims at a definite 
selling and manufacturing program, and with these 
standards and plans as a definite goal, he works towards 
their achievement. In production he aims at many other 
things than immediate dividends. He must have data 
regarding the permanence of employment, increased effi- 
ciency, and earning powers as profit-makers of the 
various classes of employes, and he must aim at higher 
standards in these fields. 
This involves reports and statistics containing much 
information which cannot be told in tables of dollars and 
271