ISPRS, Vol.34, Part 2W2, "Dynamic and Multi-Dimensional GIS", Bangkok, May 23-25, 2001
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each of which assumes a different set of weight assigned to
evaluation criteria.
The weights used in this demonstration are given in Table 2.
Various sensitivity analyses were undertaken to determine
these. Weights have been assigned to the criteria at both levels.
Priorities are then calculated using Direct Rating methods. All
priorities range between 0 and 1.
Table 2. Criteria weights
Level 2 Criteria /Level 3 Attributes
Weights
Priorities
Catchment area specific variables
100
0.667
Banking population (age 15 & over)
100
0.222
Population (over 15) growth rate
75
0.167
Average annual family income
75
0.167
Average age
75
0.167
Total (small) business No.
75
0.167
Catchment area
50
0.111
Location specific variable
50
0.333
Small business in 200m buffer zone
50
0.133
Competitor's branch No. in 200m buffer
75
0.200
Working population in 200m buffer
100
0.267
Same bank's branches in 500m buffer
50
0.133
Shopping centers Within 500m buffer
100
0.267
3.6 Evaluating the branch alternatives with respect to the
criteria
Evaluation using SMART involves the following phases:
• Construct an objectives hierarchy to specify the criteria to
be considered
• Determine the evaluation criteria at each level in the
hierarchy
• Build the value relations between the alternatives being
considered
• Assign criteria weights (the critical aspect in MCDM)
• Implement rank procedures to generate decision scores for
alternative and sensitivity analysis
The multiple criteria evaluation process is realised using the
CDP module, the functions of which include the enumeration of
criteria preferences, selection of aggregation functions, the
generation of decision scores, sensitivity analysis, and attribute
contribution analysis.
4. RESULTS
The SDSS outlined above has been applied in a number of
pilot studies to test its efficiency. The results reported here are
based on a random sample of 49 Commonwealth Bank
branches in the Sydney Metropolitan area in 1995, some of
which had been closed by 2000. The test of the success of the
SDSS is whether or not it can identify these as candidates for
closure.
The criteria listed in Table 2 are used in combination as a basis
for deciding whether or not a particular branch is a candidate for
closure. The criteria are sorted hierarchically by level. Two levels
are used in this demonstration (Fig 2).
Using these criteria and weights, the SMART model generates
the decision score for each candidate bank (Table 3), the
ordering of which is taken to be the preference ranking.
Branches with a high score (eg. Caringbah, Kingsway, 0.681)
are considered to be viable and are therefore not likely
candidates for closure. On the other hand, branches with a low
score (eg. Brookvale, Old Pittwater Rd., 0.178) are associated
with a particular combination of weighted criteria suggesting that
the branch might be considered as a candidate for closure.
Table 3. Decision scores by SMART
Branch Names
Decision Scores
Value
Order
ASQUITH, PACIFIC HWY*
0.783
1
Caringbah, Kingsway
0.681
2
Canley Heights, Canley Vale Rd
0.489
3
Cabramatta, John St
0.488
4
Bondi Junction, Newland St
0.485
5
Campsie, Beamish St
0.469
6
BELROSE, SHOPPING CNTR*
0.448
7
Ashfield, Hercules St
0.421
8
Bass Hill, Bass Hill Plz
0.412
9
Bankstown, Old Town Cntr Plz
0.411
10
Avalon Beach, Avalon Pde
0.409
11
Auburn, Auburn Rd
0.402
12
Balgowlah, Sydney Rd
0.393
13
Balmain, Darling St
0.393
14
Blacktown, Westpoint Marketwn
0.383
15
Baulkham Hills, Stockland Mall
0.367
16
Artarmon, Hampden Rd
0.345
17
Blacktown, Campbell St
0.339
18
BLACKTOWN, NEWLAND ST*
0.335
19
Belmore, Burwood Rd
0.328
20
BONDI, BONDI RD*
0.324
21
Baulkham Hills, Old Northern Rd
0.318
22
Arncliffe, Belmore St
0.315
23
Bexley North, Bexley Rd
0.302
24
Brighton-Le-Sands, Bay St
0.300
25
Annandale, Booth St
0.299
26
BERALA, WOODBURN RD*
0.293
27
Botany, Botany Rd
0.290
28
Bankstown, Bankstown Service Centre
0.285
29
Auburn, Parramatta Rd
0.275
30
BELLEVUE HILL, BELLEVUE RD*
0.270
31
CANLEY VALE, CANLEY VALE RD*
0.269
32
Beverly Hills, King Georges Rd
0.267
33
Beecroft, Hannah St
0.260
34
Bondi Beach, Hall St
0.260
35
CAMMERAY, MILLER ST*
0.257
36
Brookvale, Pittwater Rd
0.256
37
Beaconsfield, Botany Rd
0.250
38
CANTERBURY, CANTERBURY RD*
0.249
39
BELFIELD, BURWOOD RD*
0.248
40
Burwood, Belmore St
0.228
41
ALEXANDRIA, MITCHELL RD*
0.209
42
Ashfield, Ashfield Mall
0.200
43
Brookvale, Old Pittwater Rd
0.178
44
CAMPERDOWN, GROSE ST*
0.176
45
BURWOOD, BURWOOD RD*
0.160
46
CAMPERDOWN, PARRAMATTA RD*
0.152
47
CAMPERDOWN, BOOTH ST*
0.127
48
BURWOOD, ELSIE ST*
0.082
49
* indicates branches closed by 2000
The results are very encouraging. A comparison of the branches
identified by the model as likely candidates for closure with
those that actually have been closed since 1995 indicates
clearly that most branches with low scores have been closed.
For example, of the 14 branches with score less than 0.260 in
the SMART model, 9 have closed. There are however
exceptions: some banks have been closed which the model
suggested are viable