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Iolo Information Map
COMPREHENSIVE EVALUATION AND ANALYSIS OF CHINA'S
MAINSTREAM ONLINE MAP SERVICE WEBSITES
ZHANG Hongping 5, JIANG Jie ?, Huang Wei *, Wang Qian *, GU Xucyun®
* National Geomatics Center of China, Lianhuachixilu 28, Haidian, Beijing, China, 100830
® China University of Mining and Technology, Xueyuanlu Ding 11, Haidian,Beijing, China, 100830
KEY WORDS: online map service, fuzzy evaluation mathematical model, evaluation
ABSTRACT:
With the flourish development of China's Internet market, all kinds of users for map service demand is rising
continually, within it contains tremendous commercial interests. Many internet giants have got involved in the
field of online map service, and defined it as an important strategic product of the company. The main purpose of
this research is to evaluate these online map service websites comprehensively with a model, and analyse the
problems according to the evaluation results. Then some corresponding solving measures are proposed, which
provides a theoretical and application guidance for the future development of fiercely competitive online map
websites. The research consists of three stages: (a) the mainstream online map service websites in China are
introduced and the present situation of them is analysed through visit, investigation, consultant, analysis and
research. (b) a whole comprehensive evaluation quota system of online map service websites from the view of
functions, layout, interaction design color position and so on, combining with the data indexes such as time
efficiency, accuracy, objectivity and authority. (c) a comprehensive evaluation to these online map service
Websites is proceeded based on the fuzzy evaluation mathematical model, and the difficulty that measure the map
Websites quantitatively is solved.
1. INTRODUCTION assurance for service, an effective evaluation system
with each own characteristics should be established.
In recent years, with the rapid development of 3S ; a MAP.
As the online map service website is both of
technology and Internet technology, and the growing ; Hi gas ; ih ;
generality and individuality, the existing evaluation
popularity of the application of geographic ; ;
y PR Seosrap methods is user evaluation method and traffic
information services for the ublic, online mappin s 20 TP : ;
; p pping statistics law, which is too subjective without definite
service with abundant information data, friendly 1-3
; : ; : : standards, and the result maybe undependable
Interface, convenient function, and strong interaction, j ; ;
Due to the evaluation factors of online mapping
has gradually become an indis ensable tool in dail
3 Pp y service website, and factors are fuzzy, the fuzzy
life, which plays a more and more important role in all
py p mathematics method was used to make up for the
aspects of economics and social life, and promotes the : :
above shortage at certain extent. It is started from a
geographical information industry development, it a. . is n
qualitative analysis, and a quantitative result is given
also brings great economic and social benefits. ;
m through researching the roles of various factors.
In order to promote the online map service indust : :
h p p ry This paper aims to solve the difficulty of evaluating
calthy development, encourage and guide the various si :
Y n s 2 websites quantitatively and provide development
website progress and provide an effective quality
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