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already publishes a journal. ISPRS would be the official publisher and be
responsible for all editorial functions. The managing society would act as the
agent of ISPRS in obtaining competitive bids for printing, awarding the contract,
and conducting business with the printer. Again, the problems of such an
arrangement would have to be solved with respect to Elsevier's interests.
If Photogrammetria is to have a comprehensive content as described above,
then the editing task will become quite formidable. At the present time, Elsevier
handles much of the editing task. It cannot be expected that, without the editing
services performed by Elsevier, such work can be done in someone's spare time.
With an increased content and without Elsevier's services, it would then be
necessary to employ a competent editor who can devote at least half his time to
the journal. For such an effort, adequate compensation would have to be paid,
commensurate with the magnitude of the task.
Circulation.--With a circulation of less than 1,000, the cost per copy of
producing Photogrammetria is extremely high, necessitating the prohibitive sub-
scription price of some $56 per annum. The high subscription price tends to reduce
the circulation further, which in turn decreases the prestige and influence of the
journal. This self-defeating cycle must be altered.
It seems obvious that the first step towards increasing the circulation is to
decrease the subscription rate, even if the society has to subsidize the journal for a
while. The next step would be to advertise the new subscription rate and the
improved content in the journals of the national societies (which should run the
advertisements free of charge). These advertisements would emphasize the
international news content not found in national journals. The individual photo-
grammetrist must be convinced that his professional knowledge is incomplete
unless he reads Photogrammetria along with his national journal.
As a further incentive to the prospective subscriber, plans should be
announced to prepare and publish a comprehensive index to Photogrammetria so
that published information can readily be found.
Once the circulation increases appreciably, advertisers will find
Photogrammetria to be an attractive medium for reaching potential clients around
the world. The resulting increase in revenue from advertisers should then enable
the journal to pay its own way without a subsidy. Ua
International Archives of Photogrammetry and Remote Sensing
The Archives of ISPRS contain a great deal of valuable information, but they
are little used in proportion to their content. The principal problems are that the
volumes of past congresses are bulky and inconvenient to handle, the format varies
from paper to paper, and it is quite difficult to find information because there is no
subject index. The following remedies are suggested.
Thompson 7