JOURNALISM 
070.32 Newspaper printing 
Clas here discussion of economy and other advantages of special methods 
and appliances 
For mechanism and operation of newspaper presses see 655.31 Printing 
presses 
Size of page 
Methods and appliances 
Composition: linotype, monotype, etc. 
Stereotyping 
Presses : 
Newspaper cuts: wood, zinc line, halftone 
Frequency of issue 
Daily, semiweekly, weekly, etc. 
Time of issue 
Morning, evening, successiv editions, extras 
Size of editions, number printed 
Distribution Circulation Sale 
Direct: subscription Mailing 
House delivery 
Indirect: newsboys, news agencies, etc. 
Crying and peddling in streets; news stands 
Advertizing methods 
Subdivided like 659.1 Advertizing 
Specialties 
As means of increasing circulation, For special departments see 070.43 
Regular: foren or marine news, stocks, sporting, etc. 
Occasional: adoption of popular causes, exposure of abuses, etc. 
338 Other means of increasing circulation 
Competitions, guessing contests, prizes, fairs, lotteries, expeditions, etc. 
34 Cost of production Expenses 
.341 Plant: bilding and equipment, offises 
Duplicate plant. Depreciation of machinery 
Supplies: paper, stationery, etc. ° 
Salaries and wages 
Space rates. Pay of journalists, pecuniary inducements of vocation. 
Traveling expenses 
Postage: pound rates, free carriage 
Advertizing 
Necessity and cost of advertizing itself to gain circulation and secure 
advertizements. For methods see 070.336 
349 
35 Sources of income Receits 
Sales, subscriptions, subsidies. For bribes see 070.16 
36 Advertizing department 
Including all business pertaining to a journal's advertizing colums. For 
advertizing agencies see 659.71 
39 Foren offises 
Subdivided like 940-999; e.g. N Y herald office in Paris 070.3944