Full text: New perspectives to save cultural heritage

The use of the matrix is simply an aid to analysis. The result of 
that analysis will be a statement, which summarizes the 
potential of the site for achieving sustainable development, 
outlining the interventions or actions necessary to arrive at such 
an outcome. 
Keeping in mind that effective strategies will be built on 
strengths, take advantage of opportunities, and overcome or 
minimize weaknesses and threats (Bryson, J. M. et al., 1988a, p. 
23), the historic urban quarters should be scanned for the 
assessment of their positive aspects (i.e. values and sometimes 
obsolescence and development dynamics) and negative aspects 
(obsolescence and development dynamics) and the changes 
likely to occur for better or for worse. Only by this way, it will 
be possible to determine the most relevant strategic approach 
for the revitalization of historic areas. 
4. QUESTIONS FOR FURTHER DISCUSSION 
In order to provide a historic urban quarter with a certain level 
of competitiveness and the basis to channel the various 
competing demands for spaces within them, determination of an 
appropriate strategic approach is an important issue to debate 
on. Based on the discussions above, it seems to be inevitably 
necessary to identify the values that are worth to be preserved, 
the type and rate of obsolescence and the development 
dynamics in order to develop relevant strategies for revitalizing 
these areas. 
Determination of the most relevant strategic approach should 
rest upon a through analysis. This analysis should include both 
the data gathered through various analyses methods discussed 
above and also through the SWOT analysis method. 
It should be noted that the above-mentioned analysis methods 
have so far been realized mostly through ‘manual methods’, as 
we may call it. Thus, being information users as conservation 
experts that specialize in research, inventories, initial studies 
and conservation planning, most of the time we only use the 
methods such as surveying on site through maps, photographs, 
measured drawings, sketches, in addition to the limited 
utilization of new emerging technologies such as scanning, 
computerized drawings and 3D modelling. However, our 
intention is to understand the acquisition, processing and use of 
new technologies for the described analysis methods, so that we 
can play a much more affective role in our future professional 
activities. Besides, we believe that application of such 
technologies within analysis stage of the process of strategic 
planning in conservation will positively contribute to the theory 
and practice of conservation occupation. 
REFERENCES 
Asworth, G.J. et al., 1990. The Tourist-historic City Belhaven, 
London. 
Bryson, J. M., Einsweiler, R. C. (ed.), 1988a. Strategic 
Planning: Threats and Opportunities for Planners, Planners 
Press, APA, Washington, D.C. 
Bryson, J. M., 1988b. Strategic Planning for Public and 
Nonprofit Organizations: A Guide to Strengthening and 
Capital Yonetim Dizisi 2, 1998. Strateji Bir Devrimdir, Istanbul 
£ubuk, M. (ed.), Din9er, I., 1994. Koruma Planlamasi ve 
Uygulamasi Siirecinde bir Model ve Ele§tirisi: Parsel OlQeginde 
Denetim ve Dam§manlik Sistemi, I. Kentsel Koruma ve 
Yenileme Uygulamalar Kolokyumu, 7-8 Nisan 1993, MSU 
Istanbul. 
launch, et al., 1998. Business Policy and Strategic 
Management, New York, p. 12. 
Hamel, G., Prahaland, C. K. 1994. Competing for the Future 
Mintzberg, 1994. The Rise and Fall of Strategic Planning, 
Financial Times Prentice Hall Paperback 
Moughtin, C., 1999. Urban Design: Method and Techniques, 
Butterworth Architecture: Oxford 
Olsen, J.B. and Eadie, D.C., 1982. The Game Plan: Governence 
with Foresight, Washington D.C.: Council on State Planning 
Agencies 
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